• Correctly and accurately interpret the law regarding sports marketing
  • Manage quality processes and policies in sport organizations
  • Resource planning of sports institutions
  • Organize sporting events at local, national and international levels
  • Create a communication plan for organizations and sports events

Mode

Presencial

Duration

1 Course

Seats

25

Fee

163,30 €/ECTS

9.800,00 €/ Course.

Credits

60

Campus

Madrid

Master's Degrees

Schedule

  • Monday-Thursday 16:00-21:00

Starts

November

Testimonial

D. Antonio Sánchez Pato

Mr. Edouard Legendre

Ogilvy Sponsorship Director 

Geometry Global Strategic Planning Director

Edouard sums up more than 22 years of continuous work in Sports Marketing, having started his career in Formula one and gained 12 years experience with different F1 Team. He then joined WPP and developed sponsorship and Sports Marketing Business units in various european markets.

 

Objectives of the program

The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions. This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.

The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.

Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.

Teaching faculty

  • Ignacio Trujillo - General Director of innovation and Global Development of LaLiga.
  • Francisco Roca - President of ACB Endesa Basketball League.
  • Diego Fructuoso - Olympic Sailing Athlete for Telefónica Team.

Student profile

This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.
The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.

Why UCAM Sports Management University?

UCAM Sports Management University, develops a Postgraduate Studies Program which aims to train its students in the field of Sports Marketing and give them a global vision of this sector in constant change and growth. It has the endorsement of the Spanish Olympic Committee for the development of the Master in Sports Marketing, as well as public and private entities of relevance in the entire national territory.

Due to the great progress made in the sports sector in the last decade, the need to train professionals in all areas of the same is created. Sports Marketing is one of the areas of knowledge to take into greater consideration, since it deals with managing effectively and efficiently each of the organizational and coordinating aspects of sport.